Steve Krug changed my life when he published his book called Don’t Make Me Think: A Common Sense Approach to Web Usability.
Up until I read that book, I was floundering with my html and web design business, trying to figure out how to best connect and engage my readers.
This book changed all that for me. It has become my usability bible. With mind-altering statements like “people don’t read, they scan”, Krug’s book transformed my work and energized me into becoming a top expert in my industry.
It’s common sense; what’s in the this book. From its easy and fun to read pages, Don’t Make Me Think digs deeps into the reasons why people surf websites and click on things.
It takes you into the depths of usability in a way that will educate and illuminate your thoughts on how people really think.
Also providing insights on you can perform your own usability studies with a six pack of beer and your next door neighbor!
I highly recommend this book, and I believe it is required reading for anyone in the business of online design or web production.
